Product Overview

PROVIDE EYE-CATCHING AND COMPELLING OVERVIEWS OF KEY PRODUCT FEATURES.

Utilize on-screen text that communicates top-level communications for sound-off use

Natural lighting with fill for clear visibility

Tight editing and good sound quality

Use updeat, fast tempo music

White and ironbow onscreen overlay graphics

Industry Black Italic All Caps on-screen text

Use a 16:9 aspect ratio

1-3 minutes in length

Explanatory titles and descriptions for wasy searching

Feature Videos

EDUCATE CUSTOMERS ABOUT KEY PRODUCT FEATURES QUICKLY.

Hightlight key features

At least 10 seconds long, no longer than 3 minutes

Avoid being product specific (e.g. MSX, IGM, VividIR)

Use explanatory titles and product summaries

Demo/Application Videos

HIGHTLIGHT REAL-WORLD USE OF THE PRODUCT IN VARIOUS USER SEGMENTS.

Focus on how the applies to specific consumer segments

• Shoot form the perspective of the customer

Focus on the real-world application and lifestyle of the user

Opportunity for multuple videos and user segments

Support/Training/How-To Videos

ANSWER THE COMMON CONSUMER QUESTIONS AND PROVIDE TO-THE-POINT SUPPORT TO HELP INCREASE CONSUMER SATISFACTION

As short as 20 seconds to as long as 3-4 minutes

Address the question quickly and efficiently

Use text and graphics to clearly communicat and side-by-side instructions

THROUGHLY UNBOX AND REVIEW ALL THE CONTENTS OF THE PRODUCT

As short as 10 seconds, as long as 3 minutes

Answer the lingering questions while detailing everything with the box

Can include brief descriptions of component uses and value

Examine both the inside and outside of the box while revealing its contents